Hagerty is continually changing the UK enthusiast sector with a number of new approach initiatives including its open-door Bicester Heritage Clubhouse, unique events such as RADwood and Festival of the Unexceptional and now it announces the launch of the Hagerty Drivers Club (HDC) in the UK.
Hagerty has vast experience in enthusiast-led clubs having launched the US version of the HDC in 2018, now with over 830,000 members it is the largest community of car enthusiasts in the world. Those members have not only enjoyed countless member benefits, but they have also, by taking advantage of exclusive club offers, saved $millions collectively on purchases and experiences. Now Hagerty brings that knowledge and expertise to the UK.
HDC in the UK will be led by Hagerty International Managing Director Mark Roper, and Charlotte Moseley, Senior Manager, UK Marketing & Membership both of whom have extensive experience in the membership sector.
Mark Roper previously led American Express in the UK during the launch of the iconic black Centurion Card. During his tenure, thousands of new merchants welcomed the card and member spend increased by 25%, reinforcing American Express as the world’s leading financial services membership organisation. Charlotte Moseley has launched and run a number of car enthusiast membership programmes in the UK, each focused on relevant and regular member interactions while providing a great return on investment.
Hagerty Drivers Club UK has been designed for all types of car enthusiasts, regardless of marque preference, member age, vehicle ownership, demographic or driving style. It has been designed, over a number of years, to ensure every enthusiast will enjoy a wide range of relevant, enjoyable and accessible experiences and offers, even if they do not yet own a classic car. The unique benefits of HDC, not found in any other membership offer within the sector, include:
- A dedicated Hagerty Drivers Club rewards program
- A carefully curated selection of exciting and wide-ranging discounts and offers
- Members can ask questions of Hagerty’s industry experts in a range of ways
- A genuinely newsstand quality members magazine, published by Hagerty every quarter
HDC rewards programme is a unique offering within the classic car industry, tracking member interactions in exchange for rewards – an interaction includes attending a Hagerty event, engaging with member benefits, or attending one of the HDC quarterly webinars. Earned rewards can then be exchanged for promoted benefits, providing even more value to the member.
Member benefits have been carefully curated to appeal to all types of demographic profiles and offer wide a range of relevant benefits from motoring and lifestyle partner brands. This approach allows members to enjoy discounted lifestyle experiences with their family and friends, as well as enjoying benefits directly related to their love of classic cars, adding greater value to the member, and giving more reasons to join.
HDC members will also enjoy the unique opportunity to engage with Hagerty’s team of industry experts in a number of interactive ways. The most innovative of these being a live ask the expert online forum for live Q&A sessions about the market, car valuations, driving matters and general enthusiast conversation.
Members will also enjoy a high-quality HDC Magazine published exclusively for the UK market, packed with intelligent articles, great photography and more exclusive member benefits.
Mark Roper, Managing Director for Hagerty International, said. “For many years traditional owners clubs have not evolved, have not transitioned to digital, have static (or declining) membership, and offer the same type of experiences. Hagerty aims to change that with an innovative approach to car clubs by offering ease of access and relevant benefits to the entire community. HDC in the US has already shown the appetite for such an offering, and now we are proud to launch our own UK-specific version to enthusiasts at home.“
To join HDC in the UK interested enthusiasts should visit the Hagerty Drivers Club website.
About Hagerty
With a headquarters based in Traverse City, Michigan, Hagerty’s purpose is to save driving and car culture for future generations and its mission is to build a global business to fund that purpose. Hagerty is an automotive enthusiast brand offering integrated membership products and programs as well as a specialty insurance provider focused on the global automotive enthusiast market.
Hagerty is home to Hagerty Marketplace, Hagerty Drivers Club®, Hagerty Drivers Club magazine, Hagerty Drivers Foundation, Hagerty DriveShare™, Hagerty Valuation Tools®, Hagerty Media, MotorsportReg, Hagerty Garage + Social®, The Amelia, the Detroit Concours d’Elegance, the Greenwich Concours d’Elegance, the California Mille, Motorlux, RADwood, Broad Arrow Group and more.
In the UK, Hagerty operates the renowned Festival of the Unexceptional event, in addition to RADwood UK and the Hagerty Hillclimb.
For more information on Hagerty please visit www.hagerty.co.uk
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