TheCarCrowd & Jodie Kidd launch specially curated Kidd Collection

Innovative automotive investment platform TheCarCrowd has partnered with Jodie Kidd’s Kidd in a Sweet Shop YouTube channel to launch a curated and unique collection for the platform’s qualifying investors. The Kidd Collection, powered by TheCarCrowd will be comprised of Jodie’s favourite cars and has been launched with a stunning example of the iconic Lancia Delta Integrale Evolution 2, one of just 220 ever made.

Open now to qualifying investors, the Integrale was selected by Jodie and TheCarCrowd’s expert panel. Having been involved in classic cars and supercars for many years, Jodie jumped at the chance to curate a distinctive collection of vehicles for TheCarCrowd’s membership of enthusiast qualifying investors.

From her extensive career as a fashion model working with renowned luxury brands like Chloé and Yves Saint Laurent to her participation in Strictly Come Dancing and Celebrity Masterchef, Jodie’s career has been as diverse as it has been successful. It is only rivalled by her speed behind the wheel, and her passion is at the core of her brilliant – and growing – YouTube channel, Kidd in a Sweet Shop, where she discusses, drives and reviews everything from classics to hypercars.

Jodie’s enthusiasm for driving and all things automotive have seen her set the fastest “Celebrity Lap” on Top Gear, win a Maserati Trofeo Pro-Am event, and take part in multiple Gumball 3000 rallies. With insight and experience gained in hosting the Classic Car Show, alongside her own passion for four-wheeled machines, Jodie is the perfect person to oversee a new collection of modern classics.

I am thrilled to be working with TheCarCrowd’s team to curate a collection of my favourite cars for the platform,” commented Jodie Kidd. “TheCarCrowd has done an incredible job of democratising classic car investment and I’m excited to be kicking off The Kidd Collection with an all-time personal favourite, the Lancia Delta Integrale! Having watched the values of these vehicles rise, it is fantastic to be working with a platform that is making classic car investing more accessible. While I have some special ideas of where The Kidd Collection is heading next, my lips are sealed.”

As fractional and passion investing have gained traction, TheCarCrowd has been at the forefront of this growing sector. The platform has built its reputation on selecting exceptional vehicles and working within a democratic “one share, one vote” framework to make asset backed classic car investing available to qualifying investors. Its three most recent offerings – a Ferrari F355 Berlinetta, a Lotus Elise Series 1, and a Porsche 996.1 GT3 – all funded within 24 hours of going public. Demand is predicted to be even higher for vehicles in The Kidd Collection.

As part of the launch, Jodie visited TheCarCrowd’s headquarters and storage facility near Nottingham. You can see a video of her visit here, as well as her reaction to seeing the first car in The Kidd Collection, here.

David Spickett, Founder and CEO of TheCarCrowd, added: “It has been great to work with Jodie, discussing all the interesting, quirky, and exciting possibilities for The Kidd Collection. As one of the first fractional, asset backed, investment platforms, we have created a really engaging way of selecting cars to invest in. This partnership with Kidd in a Sweet Shop, is yet another sign of the momentum we’ve built behind TheCarCrowd and the desire among enthusiasts for alternative investments. We can’t wait to see what Jodie will do with The Kidd Collection and how it will evolve in the coming months.”

For more information on TheCarCrowd, visit

Visit Jodie’s YouTube channel here:

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